When Audi launched a national campaign in the US featuring a giant billboard that read, "Your move, BMW" - a clever agency in Santa Monica, California dreamed up of the most brilliant reply. Working with a BMW car dealership - the agency, Juggernaut Advertising, created their own billboard that read simply, "Checkmate."
Ouch!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiMWtFIHs-1abr3-UOUempLUMJLMZLJp3HLEcyFo6beQAnEAOosH2jpLDkz6j4DbVMZLbjKhgliUOtB5gZJqhn5s4rhukfJZkyMiDVJBfxiFitMV5GnHo5hxANxzepNsuID75fIg/s400/256-BMW_V_Audi_Sign_War.jpg.jpeg)
Billboard chess game
The billboard chess game had a few online motoring websites buzzing for a while. In one website, someone said that perhaps Audi should now take up checkers. It's probably the only time that motoring fanatics talk about cars and boardgames all at the same time.
1 comment:
Great story, TCG!!
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