When Audi launched a national campaign in the US featuring a giant billboard that read, "Your move, BMW" - a clever agency in Santa Monica, California dreamed up of the most brilliant reply. Working with a BMW car dealership - the agency, Juggernaut Advertising, created their own billboard that read simply, "Checkmate."
Billboard chess game
The billboard chess game had a few online motoring websites buzzing for a while. In one website, someone said that perhaps Audi should now take up checkers. It's probably the only time that motoring fanatics talk about cars and boardgames all at the same time.