Wednesday, October 06, 2010

A Misunderstood Boardgame

Claire Wasserman in The Huffington Post:

So here is our dilemma: How can we effectively use chess to market ourselves to this new demographic of donors? How can we make chess "cool"? Do we even need to?

And then it struck us. Chess doesn't have to be a niche market; in fact, chess is constantly and consistently being pushed into our collective subconscious. Through ads, subliminal messages, and Christopher Nolan's screenplay. Though Bobby Fischer has held the longtime monopoly on the mainstream's association with chess, apparently so have advertising agencies. From sleep aids to cell phones, financial planning services, the NBA Finals, and Marine recruitment, chess is the chosen symbol for all things Public Relations. It's history, it's setup, its strategy: all these make chess ripe for advertising interpretation and product hawking.

More in How to Make Chess Cool (and Other Marketing Conundrums.

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