Speaking to the Times, FIDE head Kirsan Ilyumzhinov says: "This is very important for me as president of Fide but also as a player and chess lover. After this, there will be only one champion and chess will be whole again."
Read more in The Times Online.
And, of course, Chessbase is also covering this event. As we can see, Team Topalov is travelling to the event with a whole army. But five of their crew don't appear to have a clear work assignment, being simply labelled, "Team". Perhaps they want us to play spot the sorcerer?