1. Is it bringing in lots of new players to chess?
2. Is it developing many new chess talents to enhance the sport?
3. Is it bringing in lots of money to Australian Chess Federation?
Well OK, no agenda here, just an echo of this interesting discussion on Chessville. And I do encourage you to download and read the PDF of the article by Braunlich.
By the way, Chessville is an excellent resource. They have trivia, puzzles, annotated games and even fiction. All for FREE! The link is going to the sidebar now.