But what does it take for a mainstream outfit to cover something like a chess event?
You would think that just a few cheap Handycams and maybe some GoPro's will do. Oh, no. The Norwegians went about their business like they were covering the summer Olympics! Sort of.
Here's Jon Stale Carlsen describing the lengths that NRK took to do their coverage of the Olympiad.
And just in case you're wondering how the official webcast did it, here's a wee look.
Eight screens in Tromsø still wasn't quite enough. Next webcast we can do better... #chessolympiad pic.twitter.com/nSEsXr0RAf
— Macauley Peterson (@Macauley64) August 21, 2014