There was Kevin07 (with plans for Kevin11) in Australia and Obama08 in the US. Now, taking their cue from these two very successful campaigns, and clearly taking the war for FIDE to the trenches of the internet, the Anatoly Karpov camp have produced 'Karpov2010'.
This from their press release:
On May 17, 2010, KARPOV2010 will launch its campaign to elect the twelfth world chess champion, Anatoly Karpov, as President of the World Chess Federation (FIDE) with a fundraiser at the Trump Soho in New York City. Mr. Karpov is running with Richard A. Conn Jr. as his Deputy President, and if they win, it will be the first time an American will hold such a high position in FIDE.
I'm sure it won't be long before we see the almost obligatory YouTube videos and Twitter account. But there is already a group on Facebook, started by ChessVibes writer Arne Moll, dedicated to changing FIDE.