Pressure is counterproductive. The regime uses it to its advantage. The West should simply be objective. Russia is not a democracy. If you realize this, you should say so. No one refers to the Chinese leaders or the Belarusian dictator Aleksander Lukashenko as democrats. Don't close your eyes when Russia supports terrorists like Hezbollah and Hamas, or Iran.
More from "Russia Is not a Democracy". Also in the same site is another one of those now familiar articles about the former world champion's political struggles against the present Russian regime. Read more here.